Pure Motion Sportswear is a clothing brand within the fitness apparel niche. This company uses its focus on sustainability to market to athletes and individuals who value brands that prioritize waste reduction and minimizing the impact that is typically associated with the clothing manufacturing industry.

The phrasing used was chosen intentionally based on thorough keyword research for the main keyphrases that athletes and fitness enthusiasts would look up on a popular search engine when looking for workout gear that is functional but more importantly, environmentally sustainable.

Proper headings and body copy phrasing along with proper metadata protocols, alt tags, and URLs were all used to fully optimize the site for the best search engine results.