Rayzer is a SaaS CRM tool. The primary selling points for this company are that this platform is made to help with the common productivity management issues that plague small businesses specifically, and with that, the ease with which the platform is able to be integrated with small teams.

The phrasing used was chosen intentionally based on thorough keyword research for the main keyphrases a small business would look up on a popular search engine when in the need for a collaborative, task management tool that could integrate into their systems easily and without a steep learning curve.

Proper headings and body copy phrasing along with proper metadata protocols, alt tags, and URLs were all used to fully optimize the site for the best search engine results.