4-Email Welcome Series

*The full PDF document complete with subject lines and preview text can be seen here.

Natura CBD is an ecommerce CBD brand that focuses its marketing efforts on highlighting the all-natural, and organic components of its products to its subscribers while also emphasizing the fact that their host of gummies, oils, and topical creams are all third-party lab tested. This aims to establishes trust with their subscribers and build credibility.

Once new subscribers opt-in to the email list through their web store, the primary function of this email series is to initially offer a discount on the buyer’s first purchase, give a quick brief on the brand itself, and promote some of their most popular products. The subsequent emails provide value through giving a more in-depth brand synopsis, highlighting some of their best customer reviews, and then general CBD information for users with the hopes of moving subscribers from their inbox to the brand’s site.

Ultimately through this series, users are encouraged to check out popular items, stay on the look out for new products, and visit the web store.