Client: LUMIN [Men’s skincare]
Email
Product Descriptions
Landing Page
Challenge: Email
How to give subscribers what they are likely to be in need of this time of year without being overly “holiday-salesy” thus standing out from the other promotions in their inbox.
Solution:
Address relevant issues that subscribers are likely to be dealing with during this time of the year—weather affected skin, and wanting to be your best during cuddle season.
These two emails use headlines that are likely to standout to readers along with CTA’s throughout to encourage and facilitate prompt purchase decisions.
Subject Lines:
Challenge: Product Descriptions
How to give subscribers what they are likely to be in need of this time of year without being overly “holiday-salesy” thus standing out from the other promotions in their inbox.
Address relevant issues that subscribers are likely to be dealing with during this time of the year—weather affected skin, and wanting to be your best during cuddle season.
These two emails use headlines that are likely to standout to readers along with CTA’s throughout to encourage and facilitate prompt purchase decisions.
Solution:
SEO Keywords:
Men Face Wash, Moisture, Rejuvenate, Daily Face Wash, Complexion, Hyperpigmentation, Restoration (via SemRush)
Challenge: Landing Page
How to boost email sign ups while providing value that subscribers can appreciate
Solution:
Create a landing page highlighting the benefits of the value exchange. This page boasts the brand’s USP while leveraging the free quiz. This then facilitates email contact while also giving the brand a number of products that can be offered to the new subscriber.
